CBR Makes Beer Taste Better!

But...

Your show is "Free", so wouldn't that devalue beer? Hmmm...

Price was only part of it, I

Price was only part of it, I was speaking towards:

"one study has shown that knowing the ingredients and name brand of a beer can increase the drinker’s pleasure."

MMMM Pleasure.

beer politics

I did an experiment to see which Czech pilsner I preferred. I got my wife to pour 3 beers without me seeing and I tasted them: Budweiser Budvar, Staropromen & Pilsner Urquell. I previously preferred the Budvar.

On blind tasting I preferred Urquell.

I'm guessing that because I know that Staropromen & Urquell are owned by international brewing companies and Budvar is Czech owned still - also the Bud (US) v Bud (Czech)legal wars - it had made my beer drinking political.

Other factors I find that alter your beer judgement: being on holiday, good company & served in a nice glass.

The best way to judge beer is to lock yourself in a cellar and drink with the same person all the time - just like Jeff & Greg!

Dave
UK

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